In this episode, Eva Wolf (that’s me!) shares a clear, no-fluff strategy to attract your first five customers—even if you’re starting from zero.
Where to Look
Begin with the connections you already have—friends, colleagues, past clients. Tap into your existing networks first. Then expand to relevant spaces like industry Facebook groups, LinkedIn communities, and local events.
“Start small. Your first clients are usually hidden in plain sight.”
What to Offer
Keep it simple, clear, and compelling. Package your offer as a solution to a specific problem, not a laundry list of features. Include a strong guarantee or incentive—like a free discovery call or trial period—to overcome hesitation.
“An irresistible offer is a shortcut to yes.”
How to Approach
Sales isn’t pushy—it’s conversational. Lead with curiosity and value. Ask open-ended questions to uncover needs, then share how you can help. When objections arise (“too expensive,” “not sure it’ll work”), respond with empathy and a tailored solution
Your Sales Script (Simplified):
Connect: “Hey [Name], I’ve launched [Your Service]. Wanted to see if it might help you.”
Clarify: Ask, “What’s your biggest challenge with [topic] right now?”
Share: “I help people like you by doing X, Y, Z…”
Close Softly: Offer a low-risk next step (“Want to book a free call/test it out?”)
Mild Spice: Always start with people who already know and trust you.
Medium Spice: Simplify your offer until it’s crystal clear in one sentence.
Hot Spice: Sales is a volume game—talk to enough people, and that first “yes” will come.
List your top 20 connections—colleagues, friends, past clients.
Craft a simple offer and one-sentence pitch.
Reach out to five people this week with your pitch.
Track responses and refine your approach based on feedback.
Learn More: This isn’t just theory—it’s actionable. It gives you a roadmap for taking the uncomfortable first steps in sales, building confidence, and gaining momentum. Once your first clients are on board, everything else becomes easier.