BFCM Prep 101: Your October Action Plan

BFCM Prep 101: Your October Action Plan It’s officially game time.October isn’t just pumpkin spice season—it’s prep season for every entrepreneur and marketer ready to make serious noise during Black Friday Cyber Monday (BFCM). While most brands wait until mid-November to scramble, the pros know the truth:your results in November depend entirely on what you do in October. If you want to avoid last-minute chaos, sell with strategy (not desperation), and finish the year strong, this is your step-by-step October action plan. What You’ll Learn: Step 1: Audit Before You Act Before you plan new campaigns, take a good look at what worked (and flopped) last year.Pull up your numbers: Which campaigns had the highest click-through or conversion rates? What subject lines got the most opens? Where did your traffic actually come from—email, social, or ads? Pro Tip: Don’t reinvent the wheel. If something worked, repurpose it—but make it stronger.Update visuals, tweak your copy, and align it with your 2025 tone and visuals.   Step 2: Define Your Offers (Early) The biggest BFCM mistake? Deciding your offers too late. Ask yourself: What products or services deserve the spotlight? Can you bundle offers or create limited editions to boost perceived value? What can you promote that won’t devalue your brand post-holiday? Spicy Strategy: Don’t just discount—differentiate.Try exclusive bonuses, early access for loyal customers, or gift-with-purchase campaigns instead of blanket discounts.   Step 3: Prep Your Ecosystem You can’t run a successful sale if your digital ecosystem isn’t ready.October is your time to check: Website load speed and mobile experience Checkout flow and abandoned cart recovery Email automations and pop-ups Meta pixel, Google tags, and Shopify tracking Your customer experience needs to feel seamless—from first click to checkout.Because no one wants to buy from a site that crashes under pressure.   Step 4: Map Out Your Content + Email Calendar Every great campaign has rhythm and timing.Use October to create your full BFCM content calendar, including: Teaser week (early hype) Pre-sale launch (VIP access) Main sale weekend (Friday–Monday) Last call (urgency and FOMO) Spicy Tip:Start warming up your email list now.Send value-driven content, behind-the-scenes updates, or sneak peeks to re-engage cold subscribers before the big push.   Step 5: Create the Hype Before the Sale Visibility = credibility.Get your audience excited before you start selling.Use social media to: Build anticipation with countdowns and BTS reels Share testimonials or UGC Run polls and ask followers what they want to see go on sale If you have influencers, partners, or affiliates—get them involved early.BFCM isn’t just a campaign, it’s a community moment when everyone’s attention is up for grabs.   Step 6: Plan for the Aftermath The best brands don’t stop after Cyber Monday.They turn BFCM buyers into long-term customers. Set up post-sale nurture sequences Offer loyalty perks or early access to new drops Ask for reviews or referrals while the excitement is still fresh Because the real win isn’t the sale—it’s the relationship you build after. Final Thoughts! October is your foundation month.It’s not about hustling harder—it’s about strategizing smarter.When you walk into November with your offers, systems, and content ready, you give yourself the power to scale with calm confidence instead of chaos. Remember: “The brands that win BFCM don’t wing it—they prepare for it.” So grab your coffee, open your marketing calendar, and let’s get your October action plan in motion.Because when November hits, you’ll already be three steps ahead of the competition. Watch the Full Episode

Time Blocking for Creative Brains

Time Blocking for Creative Brains Structure that fuels your creativity—not kills it. In this episode of the Business Sauce Podcast, your host Eva Wolf tackles a topic that every multi-passionate, visionary entrepreneur struggles with: how the heck do you stay productive when your brain is bursting with ideas… and chaos? Welcome to time blocking—the spicy, yet strategic way to bring order to your creative fire. This isn’t your boring productivity talk. This is time blocking with flow, flexibility, and fun. https://youtu.be/UiTfJVWKjlc What You’ll Learn: 1. Why Creatives Resist Structure (and Why You Still Need It) Let’s be real: calendars and timers can feel like a cage. But what if structure could actually protect your creative energy instead of draining it? “Freedom isn’t the absence of structure—it’s knowing when and where to pour your genius.”   2. What is Time Blocking—The Creative Way? Eva breaks down the time blocking method into something you’ll actually want to use: Color-coded blocks Energy-based scheduling Space for “wild idea” moments Recovery and reset time “Time blocking isn’t about control. It’s about giving your best ideas a seat at the table.”   3. The ‘Flow First’ Scheduling Philosophy Learn how to plan your week around your energy peaks, rather than forcing creativity at 9am sharp. Morning person? Night owl? This system works with you—not against you.   4. The Anti-Burnout Buffer Discover the importance of “white space blocks,” creative rest, and built-in reset sessions. Because burning out doesn’t make you a better business owner—it makes you invisible. Spicy Truth Bombs: Mild: You don’t need to be a robot to be productive. You just need rhythm. Medium: Batching is your creative brain’s best friend. Group content tasks, creative brainstorms, or admin work in themed blocks. Hot: If your calendar stresses you out, it’s not your fault—it’s your system. Fix the system, not your brain. Your Next Steps: Audit your energy – Track your peak creativity times this week. Design 3 “theme blocks” – Ex: Mornings = Strategy, Afternoons = Creation, Friday = Admin + Play. Add at least one “white space” block – Just 30 mins to think, walk, daydream. It changes everything. Creatives aren’t lazy—they’re layered. And the traditional “clock-in, clock-out” model was never built for idea machines like you. This episode will help you honor your creative rhythms and get sh*t done. Watch the Full Episode

How to Onboard Clients Like a Pro

How to Onboard Clients Like a Pro Turn new clients into long-term relationships—starting from Day 1. In this episode of the Business Sauce Podcast, host Eva Wolf breaks down the real sauce behind successful client onboarding. Because let’s be honest: getting the sale is just the beginning. The real magic (and money) happens when you keep your clients happy, organized, and aligned with your process. https://youtu.be/HpWz7u7CK-Y What You’ll Learn: 1. Why Client Onboarding Can Make or Break the Relationship The first 48 hours set the tone. Whether you’re a freelancer, agency, or creative pro—this episode shows you how to make your new clients feel taken care of without chaos. “Clarity builds trust. Confusion kills it.”   2. The 4-Step Pro Onboarding Process Eva walks you through the exact steps she uses at ASK WOLF Agency to streamline onboarding: Discovery > Contract > Welcome > KickoffEach step is intentional—and infused with brand energy and structure.   3. How to Set Expectations Without Being Overwhelming Yes, you can lead the process and still feel human and warm. Learn how to communicate timelines, roles, deliverables, and what success will look like. “The best clients are the ones who know exactly what’s coming next.”   4. Using Automation (The Right Way) Find out which parts of the process you should automate (think: email sequences, payment links, welcome packets), and what still needs your personal touch. “Your onboarding should be a mix of human and helpful—not just a robot doing admin.”   5. Templates & Tools That Save You Time From ClickUp to Notion, Canva to Dubsado—Eva shares what actually works behind the scenes to keep projects moving smoothly and clients feeling like VIPs. “Templates don’t make you boring—they make you consistent.” Spicy Truth Bombs: Mild: If you don’t set boundaries and expectations up front, you’ll resent the project halfway through. Medium: A simple welcome email can turn a cold lead into a loyal brand advocate. Hot: Onboarding isn’t a checklist—it’s a relationship strategy. Nail it, and you’ll reduce churn, scope creep, and client stress fast. Your Next Steps: Create your welcome pack – include brand guidelines, timelines, team intros, and FAQs. Set up a mini automation flow – schedule key emails before and after onboarding. Audit your first week of communication – is it clear, warm, and pro? If not, fix it. You’ve worked too hard to land your dream clients just to lose them in confusion, delays, or miscommunication. This episode is your no-fluff playbook to keep things smooth, smart, and scalable from the start. Watch the Full Episode

Digital Strategy = Freedom: Why Every Freelancer Needs One

Standing Out with Story & Strategy In this spicy installment of the Business Sauce Podcast, we dive deep into personal branding—the game-changing mix of storytelling, clarity, and connection that makes you unforgettable. Crafted for emerging entrepreneurs and seasoned pros alike, this episode blends mindset and marketing in the way only Eva Wolf can. If you’re ready to elevate your brand and build a reputation that attracts opportunities, this is your roadmap. What You’ll Learn in This Episode: 1. Own Your Brand Story People connect with stories, not just facts. Learn how to craft and share your signature origin story—the spark that ignites emotional bonds.“Your story is the heartbeat of your brand—when you share it, people listen, connect, and remember.” 2. Find Your Brand Core Dive into identifying your core values, strengths, and passions. When aligned with your brand, they form the foundation of your unique identity.“Your personal brand isn’t built on logos—it’s built on your values in action.” 3. Position Yourself with Clarity It boils down to one powerful sentence. Clearly articulate who you serve, what problem you solve, and why you’re the right choice.“If they can’t explain your offer in one sentence, neither can your customer.” 4. Choose Your Platform Playground From LinkedIn to Instagram, pick spaces that resonate with your audience and your vibe. Show up consistently with authenticity.“Your brand isn’t just about where you post—it’s about being present where your people already are.” 5. Show Don’t Tell Stop claiming and start proving. Share case studies, client wins, or behind-the-scenes glimpses to build trust and credibility.“The best marketing isn’t what you say about yourself—it’s what your audience says about you.” 6. Engage with Authenticity Brand presence isn’t just broadcasting—it’s conversation. Reply to comments, join communities, and let your personality shine.“Empathy builds connection; connection builds loyalty; loyalty builds your brand.” Spicy Tidbits You Can’t Miss: Mild: Regular content helps keep you visible. Medium: Sharing your origin story builds deep connection. Hot: Positioning clarity and consistency make your brand unforgettable. Your Creative Action Plan: Write a short version of your origin story and test it in conversation this week. Craft your brand statement in one concise sentence. Choose one platform to show up on consistently—post, engage, and be seen. Share one real proof point this week: a testimonial, case study, or success story. Learn More: Authentic personal branding isn’t fluff—it’s your competitive edge. This episode gives you the tools to stand out in a noisy digital world, attract ideal clients, and build a legacy rooted in your unique story.   Watch the Full Episode

Mastering Productivity

Mastering Productivity Get More Done Without the Burnout Working Smarter, Not Harder Productivity isn’t about doing more—it’s about doing what matters. The biggest secret to scaling smart is learning to optimize your time and focus. In this episode, we break down: 01/ Prioritizing What Matters How to identify high-impact tasks versus busywork. The 80/20 Rule: 80% of your results come from 20% of your efforts. 02/ Building Sustainable Routines Morning rituals that set you up for success. How to structure your day for maximum output. 03/ Avoiding Burnout Recognizing the signs of burnout before they hit. Tools and tactics to stay productive without draining your energy. Learn More: Watch the full episode and discover productivity hacks that actually work. Watch the Full Episode

Grow the Business You Always Dreamed About

Grow the Business You Always Dreamed About Proven Strategies for Scaling Scaling with Intention Everyone dreams of growing a successful business, but few people know how to scale it effectively. Scaling is more than just more clients—it’s about more impact, more freedom, and more sustainability. In this episode, we break down: 01/ Building the Foundation for Growth How to set up your business to scale before the demand comes. The importance of systems and processes in sustainable growth. 02/ Leveraging Digital Tools Automate what you can, optimize what you can’t. Tools for scaling your marketing, operations, and client experience. 03/ Expanding Your Reach Strategically How to identify new markets without losing focus. The right time to consider international growth. Learn More: Find out how to strategically grow your dream business. Watch the Full Episode

Create the Life and Career You Love

Create the Life and Career You Love Building with Intention The Blueprint for Intentional Growth Building the life and career you love doesn’t happen by accident—it happens by design. It starts with clarity on your goals and the courage to pursue them relentlessly. In this episode, I break down: 01/ Defining What You Want Clarity is power. Write down what you want your life and business to look like in 5 years. Break big dreams into smaller, actionable steps. 02/ Building a Strategy to Support It Develop a business model that aligns with your life goals. Use backward planning: Start with your end goal and work backwards to identify each step. 03/ Avoiding the Trap of Hustle Culture Focus on productivity, not busyness. Learn the difference between growth and burnout. Learn More: Watch the full episode for real-life examples and step-by-step strategies. Watch the Full Episode