In this episode of the Business Sauce Podcast, host Eva Wolf dives into one of the biggest challenges for freelancers: pricing your work with confidence. If you’ve ever struggled with undervaluing yourself or feeling unsure about what to charge, this episode gives you the clarity and mindset shift you need to claim your worth.
Stop letting fear dictate your prices. Learn how to assess your skills, experience, and outcomes to confidently set rates that reflect your true value.
“Pricing isn’t about matching competitors—it’s about pricing you and the results you deliver.”
Rate-setting isn’t just your income—it’s about covering all your expenses (software, taxes, health insurance, marketing) and leaving room for growth.
“To price right, you need a 360° view of your business costs—everything matters.”
Move beyond hourly rates. Price based on the results and transformation you create for clients—with packages that save them time, money, or stress.
“If your work generates real ROI for a client, articulate that—and price accordingly.”
We all feel “not enough” sometimes. Eva breaks down how to reframe self-doubt and move forward anyway.
“Imposter syndrome isn’t a stop sign—it’s a sign you’re growing. See it, feel it, and still charge your worth.”
Learn how to tier your offerings (basic, premium, VIP) to cater to different clients and create upsell paths.
“Tiered pricing gives clients choice—and opens the door for higher-value payments.”
It’s not just about what you charge—it’s how you present it. Set the tone with clear, assertive messaging.
“When you state your rate confidently, you give people permission to value it too.”
Mild: Your rate shouldn’t be random—figure out your base number, then build from there.
Medium: Offer value-driven packages instead of hourly rates.
Hot: Imposter syndrome is universal—charge your worth despite it.
Calculate your monthly income goals and cost of doing business.
Define your service packages or tiers—basic, premium, VIP.
Practice stating your rate confidently in front of a mirror (or in a DM).
Reach out this week with a new rate or package—no apologies, no discounts, no second-guessing.
Undervaluing yourself keeps you stuck. This episode empowers you to take control of your pricing, anchor in your value, and walk away from projects that don’t pay what you deserve. Confident pricing leads to more clients, less stress, and greater business freedom.